2019 MyLab Marketing with Pearson eText Access Code for Advertising & IMC: Principles and Practice 11th Edition – PDF/EPUB Version Downloadable
Author(s): Sandra Moriarty;Nancy Mitchell;Charles Wood;William Wells
Publisher: Pearson
ISBN: 9780135836064
Edition: 11th Edition
$49,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Recommended Software: Check here
Important: No Access Code
Description
For advertising courses.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage various types of consumers. The text covers advertising, PR, direct marketing, promotion, and more. It uses examples of award-winning brand campaigns, expert contributions, and enduring principles to show students how to execute integrated marketing communications (IMCs).
And with a new author, the 11th Edition features a significant reorganization and revision of the material. Students will see different marketing communications in action and how they all work together to better connect with customers.
