Advertising and Public Relations Research 2nd Edition – PDF/EPUB Version Downloadable
Author(s): Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley
Publisher: Routledge
ISBN: 9781138127487
Edition: 2nd Edition
$49,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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Important: No Access Code
Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors’ goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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