Advertising for Account Holders (RLE Marketing) 1st Edition – PDF/EPUB Version Downloadable

Author(s): Nigel Linacre
Publisher: Routledge
ISBN: 9781138966154
Edition: 1st Edition

$49,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
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Description

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.