Atmospheric Turn in Culture and Tourism Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding – PDF/EPUB Version Downloadable

Author(s): Michael Volgger
Publisher: Emerald Publishing Limited
ISBN: 9781838670719
Edition:

$49,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable

Recommended Software: Check here

Important: No Access Code

Description

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of ‘atmospheric quality’ in tourism and hospitality service situations.  Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:  participatory shaping of destination atmospheres  urban atmospheres  ‘silent’ airports  atmosphere of religious buildings residents as elements of atmosphere emotional contagion building culture and architecture  eAtmospherics   light and colour effects in hospitality encounters  the co-created atmosphere of concerts and events.  Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.

Atmospheric Turn in Culture and Tourism Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding – PDF/EPUB Version Downloadable

Author(s): Michael Volgger
Publisher: Emerald Publishing Limited
ISBN: 9781838670719
Edition:

$49,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable

Recommended Software: Check here

Important: No Access Code

Description

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of ‘atmospheric quality’ in tourism and hospitality service situations.  Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:  participatory shaping of destination atmospheres  urban atmospheres  ‘silent’ airports  atmosphere of religious buildings residents as elements of atmosphere emotional contagion building culture and architecture  eAtmospherics   light and colour effects in hospitality encounters  the co-created atmosphere of concerts and events.  Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.