Automotive Management Navigating the next decade of auto industry transformation 2nd Edition – PDF/EPUB Version Downloadable

Author(s): Jens Diehlmann; Joachim Häcker
Publisher: De Gruyter Oldenbourg
ISBN: 9783486723328
Edition: 2nd Edition

$49,99

Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable

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Description

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.