Brand Desire Spark Customer Interest Using Emotional Insights 1st Edition – PDF/EPUB Version Downloadable

How can brands attract and retain customers more effectively by understanding people’s emotional motivations? Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist Kevin Perlmutter, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches. This book draws on interviews and behind-the-scenes details from diverse organizations, including AT&T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. Brand Desire also features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe’s, Zappos, Cutco, Bose and Ben & Jerry’s that create strong customer connections and unlock sustainable growth. You will learn how to: – Align brand strategy with emotional drivers that influence buying decisions – Apply behavioral science to strengthen brand positioning and differentiation – Ensure consistent and customer-focused execution through the Limbic Sparks model – Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCo With real-world examples, actionable tools and introducing a groundbreaking strategic model, Brand Desire equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market. Themes include: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing