Business Analytics Combining data, analysis and judgement to inform decisions 1st Edition – PDF/EPUB Version Downloadable
Author(s): Mary Gordon
Publisher: Sage Publications Ltd (UK)
ISBN: 9781529796124
Edition: 1st Edition
$49,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
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Important: No Access Code
Description
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.
Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.
Key features include:
- • Analytics in Practice vignettes show how data and analytics have been applied in real organisations
- • Video interviews with industry professionals bring examples to life
- • A running case study and accompanying dataset allow you to apply what you have learnt
Suitable for undergraduate and postgraduate students studying business analytics.
Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
