Choice-Based Conjoint Analysis Models and Designs 1st Edition – PDF/EPUB Version Downloadable
Author(s): Damaraju Raghavarao; James B. Wiley; Pallavi Chitturi
Publisher: Chapman & Hall
ISBN: 9781420099966
Edition: 1st Edition
$49,99
Delivery: This can be downloaded Immediately after purchasing.
Version: Only PDF Version.
Compatible Devices: Can be read on any device (Kindle, NOOK, Android/IOS devices, Windows, MAC)
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Description
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
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