Advertising and Consumer Citizenship Gender, Images and Rights 1st Edition – PDF/EPUB Version Downloadable

Author(s): Anne M. Cronin
Publisher: Routledge
ISBN: 9780415223249
Edition: 1st Edition

$49,99

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Version: Only PDF Version.
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Description

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.